360 Integrated Digital Marketing Series

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16 November Friday @ 09:00 am - 04:00 pm

360 Integrated Digital Marketing Series



Rutgers Newark SBDC


Rutgers SBDC

  • 25 James Street
    Newark, NJ 07102 United States
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This series of courses is geared for small business owners who are looking to implement, measurable digital marketing strategies. The learning objectives include:

  • Understanding your product value to the customer
  • Understanding your customer’s buying decision process by implementing effective lead generation;
  • Engagement tactics, the Buyer/Customer Journey & Personas (TOFU,MOFU, BOFU);
  • Creating a marketing campaign dashboard based on your business model, resources and budget;
  • Understanding marketing metrics and key performance indicators used to evaluate the impact of marketing efforts and where the revenue is coming from;
  • Obtaining knowledge about affordable digital marketing productivity and automation tools in order to decide the ones most ideal and cost effective for the business.
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